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Privacy Notice

Last Updated: 31 July 2025

Who We Are

Truly Yours Agency is a trading name of I’m Your P.A. Limited. This Privacy Notice applies to all services offered by I’m Your P.A. Limited, including those provided under the Truly Yours Agency brand.
I’m Your P.A. Limited is registered in England and Wales.
Registered Address: 2 Shaw Park Business Village, Shaw Road, Wolverhampton, WV10 9LE
Phone: 01902 585 222
Email: info@imyourpa.co.uk / info@trulyyours.agency

The Data We Collect

We collect personal and business data as necessary to deliver our services. This may include:
- Name, contact number, and email address
- Business name and address
- CRM account details and preferences
- Client interaction logs, message content, and automation settings
- Marketing and engagement preferences

How We Use Your Information

We use your data to:
- Deliver marketing automation and CRM support services
- Manage account preferences and communication workflows
- Provide service updates, scheduling, and billing
- Meet legal and financial obligations

Lawful Bases for Processing

We rely on the following lawful bases under UK GDPR:
- Contract – to deliver the services agreed with you
- Legitimate interest – for service optimisation, quality assurance, and internal reporting
- Legal obligation – for record-keeping and tax compliance
- Consent – where required for optional marketing or third-party sharing

Sharing Your Data

We do not share your personal data with third parties for marketing purposes. We may share data with trusted service providers (e.g. Go High Level, WhatsApp, Google, or payment platforms) to deliver our services effectively. All third parties are under contractual obligation to safeguard your data.

Data Retention

We retain client data only as long as necessary to fulfil our services and comply with legal obligations. Typically, service data is retained for 7 years unless a client requests deletion earlier and legal obligations allow for it.

International Transfers

Where data is processed or stored outside the UK (e.g. via cloud platforms), we ensure appropriate safeguards are in place, such as standard contractual clauses or UK data transfer agreements.

Your Rights

You have the right to:
- Access your data
- Correct or update inaccuracies
- Request erasure or restriction of processing
- Object to processing in certain circumstances
- Port your data to another provider

Please email info@trulyyours.agency to make any such request. We will respond within one month.

Service Communications

We may send essential updates about your services, such as pricing, closures, or platform changes. These emails do not require an unsubscribe link and are part of your active service agreement. Communications will stop once your contract ends.

Cookies

Our websites use cookies to enable core functionality, monitor analytics, and improve user experience. For full details, please refer to our separate Cookie Policy.

How to Complain

If you have concerns about how we handle your data, please contact us directly. If unresolved, you may lodge a complaint with the Information Commissioner’s Office (ICO).

ICO: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk